Vitalicious
Promoting Healthy Sales
Client: Vitalicious
Market: Continental U.S.
Challenge
CoupSmart was asked to help Vitalicious by increasing in-store purchases, distribution and eCommerce sales. Vitalicious is now the market leader of innovative "vital and delicious" baked goods that promote a healthy lifestyle, without sacrificing taste.
Solution
Vitalicious gave away a "1 FREE Vitalicious product" coupon over Facebook using our Smart Deals App. Using our email platform and data acquired, they were able to send follow-up redemptions reminders to each individual who claimed their offer.
Results
- CoupSmart and Vitalicious formed a healthy relationship and ran campaigns for over a year.
- Nearly 6,700 individuals viewed this offer and 77% claimed the offer, increasing sales significantly.
- Vitalicious’s social presence was dramatically affected, resulting in 93,455 new Fans once this campaign was complete.