$1 OFF any 10oz or 24oz Hummus
Client: Eat Well Embrace Life
Market: Continental U.S.
Eat Well Embrace Life Hummus was founded in 2011 and is the nation’s fastest growing hummus company today. Since it is still a smaller National brand, Eat Well Embrace Life asked CoupSmart to help drive new trial, drive more purchase of their product and increase their Fan base.
Eat Well Embrace Life ran a "$1 OFF any 10 oz. or 24 oz. hummus" offer and encouraged Fans to Share the deal with their friends on Facebook.
- The campaign resulted in an increase of nearly 3,000 new Fans and an increase in product purchases.