Diving into Scuba Deals

Client: Professional Association of Diving Instructors

Market: Global


PADI, one of the world’s most respected and successful organizations in recreational scuba diving and snorkeling, wanted to tap into their fan base of over a million Facebook users and increase the number of individuals attending their eLearning courses, building sales and awareness overall. PADI has always been committed to product and service excellence, the professional growth and security of its Members and employees, healthy competition and partnership within the dive industry, and to providing training and opportunity for all who seek to enjoy and safely explore and protect our planet’s oceans, lakes and waterways.  Running a promotional campaign with CoupSmart helped draw attention to PADI's offerings and gave current fans (and new fans) the opportunity to explore the organization's courses at a discounted price.


CoupSmart and PADI worked together to create and launch multiple eLearning campaigns. Our first campaign offered a unique coupon code for $10 off of eLearning courses and was available exclusively to fans who "Liked" PADI's Facebook page. The campaigns that followed were similar, however, we launched these from PADI's website.  Smart Deals did all of the work, fully tracking every share and print down to the individual fan, creating an actionable affinity database for future marketing and increasing their gigantic existing fan base.