Pure Romance

Treating Fans to Sweet Deals

Client: Pure Romance

Market: United States, Australia, Canada, Puerto Rico, South Africa, and the U.S. Virgin Islands

Challenge

Pure Romance, one of the nation’s leading and fastest-growing woman-to-woman direct sellers of relationship and intimacy aids, wanted to gain more insight into those that are fans of their online sales. The majority of their premiere line of products are marketed through a distinctive network of in-home parties organized by more than 75,000 specially trained or certified independent sales Consultants throughout the United States, Australia, Canada, Puerto Rico, South Africa, and the U.S. Virgin Islands.  CoupSmart was challenged with helping Pure Romance with increasing online sales, growing their Facebook fan base and collecting data that would assist with marketing efforts.

Solution

CoupSmart and Pure Romance worked together to create and launch a 24-hour "Trick or Treat" flash campaign . Using the Smart Deals app, a unique coupon code for 30% off of online purchases was offered exclusively to fans of the brand Facebook page. Smart Deals did all of the work, fully tracking every share and print down to the individual fan, creating an actionable affinity database for future marketing.

Results

• In one day, 3,226 fans viewed Pure Romance's offer
• Nearly 1,000 coupons were claimed and used to purchase products on PureRomance.com
• Close to 1,000 names, email addresses, ages, relationship statuses, likes and interests were gathered in a final report.  All of the above information provided Pure Romance with a clear idea of who their target audience is, allowing them to better market to those who are purchasing the items they sell.