Lindt Chocolate

Social Media Tools Proven to Increase Sales

Client: Lindt Chocolate USA

Market: Continental U.S.

Challenge

Lindt Chocolate USA, most famous for their Lindor Truffles, wanted to significantly increase product trial prior to the winter holiday season. They had identified the 500,000 Facebook fans they had acquired in the previous two and a half years as a potential cost efficient way to drive trial.

Solution

Lindt partnered with CoupSmart to offer one of the biggest coupon giveaways the social network had ever seen - 1 million coupons for a free bag of Lindor Truffles. Using the Smart Deals app, a coupon was offered exclusively to fans of the brand Facebook page - non-fans had to first "like" the page in order to view and print their coupon. Smart Deals did all of the work, fully tracking every share and print down to the individual fan, creating an actionable affinity database for future marketing efforts.

Results

• All 1 million coupons delivered in less than one week with a 40% redemption rate
• Lindt’s total fan base doubled to over 1 million fans with a 90% fan retention rate
  
• Over 600,000 unique consumers to remarket to via email to drive long-term revenue growth
  
• Remarketing emails to these fans has resulted in above average Open Rates (30%) and CTR’s (26%) to date.
  
• And...The largest holiday sales increase for Lindt Chocolate in 5 years!