YMCA of Greater Hartford

No Joining Fee and Free T-Shirt - New Signup Discounts

Client: YMCA of Greater Hartford

Market: Hartford, Connecticut

Challenge

YMCA of Greater Hartford wanted to focus on increasing new membership. As a secondary objective, YMCA of Greater Hartford wanted to draw attention to itself as a premier workout facility in the Hartford area.

Solution

Using our Smart Deals App, Greater Hartford distributed a unique offer that waived the normal Joining Fee and included a promotional t-shirt. With the sharing abilities of our app, Fans could send the deal to friends that live in the same area. Also, by having the same campaign run on our Mobile Offers App, they made sure to reach the growing amount of users that visit Facebook from their smartphone or tablet. 

Results

• Almost 200 new membership units, a 20% year over year increase.
• 20% View-to-Claim (V2C) rate across both platforms.
• A 500% increase in Facebook fans, from 180 to over 1,081 within a one-month period.