Vitalicious

Promoting Healthy Sales

Client: Vitalicious
Market: Continental U.S.

Challenge
CoupSmart was asked to help Vitalicious by increasing in-store purchases, distribution and eCommerce sales.  Vitalicious is now the market leader of innovative "vital and delicious" baked goods that promote a healthy lifestyle, without sacrificing taste. 

Solution
Vitalicious gave away a "1 FREE Vitalicious product" coupon over Facebook using our Smart Deals App.  Using our email platform and data acquired, they were able to send follow-up redemptions reminders to each individual who claimed their offer.

Results

  • CoupSmart and Vitalicious formed a healthy relationship and ran campaigns for over a year.
  • Nearly 6,700 individuals viewed this offer and 77% claimed the offer, increasing sales significantly.
  • Vitalicious’s social presence was dramatically affected, resulting in 93,455 new Fans once this campaign was complete.